Financial terms are yet to be disclosed but the announcement comes four days after Monster. The transaction, outlined today (3 July), would see Monster acquire substantially all of Bang Energy’s assets, the companies said in a joint statement. Monster brings this suit to halt these practices, and hold Defendants VPX and Owoc accountable.”Īs noted in the Los Angeles Times, “Monster alleged that “Bang’s main pitch to consumers” - the drink’s “super creatine” compound - “is a hoax,” and that Vital also has interfered with distribution contracts to gain in-store shelf space at Monster’s expense.” has struck a deal to buy assets from US energy-drinks rival Bang Energy. “It is time that Bang is finally held accountable for its deception.”Īs detailed in the Complaint, “fueled by flagrant consumer deception and systematic anti-competitive business practices, BANG energy drink has experienced significant market growth. “From fraudulent health claims to touting an invalid patent to outright theft, our complaint provides many documented examples of Bang’s false, misleading, anti-competitive, and improper actions,” said Monster Company spokesperson. 13 min read JoJo Siwa, dancer, singer, and YouTuber, stands at a tile counter, listening to the sounds of a Bop-It run through its familiar promptsBop it, twist it, an electronic voice repeats.
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